The Salesforce Integration (CRM) and Dashboard
The scope of this proposal targets the integration with between the Sales & Customer Relationship Management CRM and the GeoSmart solution in order to enable optimum utilization of both solutions in addition to leveraging the integration with Microsoft Power BI software to enable a suite of dynamic and thematic analysis reports & dashboards.
How GPC Empowers the Client
GPC had developed the MAF GeoSmart Communities (GIS Solution) to the satisfaction of MAF’s team. The exposure of GPC project team over MAF’s business environment gave the project team an in depth of MAF’s business understanding. This resulted in empowering various MAF’s GeoSmart platform users with the CRM data integration to support them in their daily tasks.
The Bottom Line
Among the main use cases enabled by the integration solution between the concerned systems is to support the MAF Communities Business Unit (CBU) management to view and analyze thematically and by geography sales data in various communities to take informed decisions about business development strategy, sales, and customers satisfaction with the provisioned community services.
About Our Customer
MAFP is a key line of business within MAF group of companies. They develop several renowned communities in the MENA region such as Al Mouj in Oman, Tilal Al Gaf in Dubai, and Waterfront in Lebanon. They manage a turnover of several trillion dollars annually. Furthermore, their services are adapted to their communities needs including providing turnkey solutions that span idea generation, development, operations & maintenance, and even after-sales support.
The solution comprises the following items:
- CRM integration
The scope of integration between the MAF GeoSmart Communities platform and the salesforce CRM environment to establish an automated and secure connection between the MAF GeoSmart Communities platform and the CRM environment to secure streamlined access and integration with CRM data required by the various GeoSmart platform users.
- ESRI software upgrade
Upgraded all Esri software to complete the CRM integration
- Power BI basic sales analysis
Supported MAF to utilize a tailored dashboard template for Power BI (used in the current desktop application via a configured access to web BI published version).
Innovation, digital transformation, sustainability, and smart communities are both a challenge and opportunity that MAFP continuously pursue in their drive towards bettering their clientele value added services as part of fully immersed and unique customer experiences.
The GeoSmart solution was developed and rolled out for MAFP using cloud infrastructure services which provides the means to scale the solution appropriately at any point in time based on the business direction.
Benefits or Results
Empower spatially enabled decision making by MAF executives while gaining insights into sales and customer support services