Client: United Nations
Location: Rio, Brazil
Starting Year: 2011
At the Rio+20 Conference on Sustainable Development 20-22 June 2012, world leaders, along with thousands of participants from government, the private sector, NGOs and other groups came together to shape how we can reduce poverty, advance social equity and ensure environmental protection on an ever more crowded planet to get to 'the future we want' - and formally document the commitments in a focused political document. Under leadership of the Brazilian Government, 193 Member States of the United Nations made agreement on a wide range of actions, among many which include:
- launching a process to establish sustainable development goals;
- detailing how the green economy can be used as a tool to achieve sustainable development;
- strengthening the UN Environment Programme and establishing a new forum for sustainable development;
- promoting corporate sustainability reporting measures;
- taking steps to go beyond GDP to assess the well‐being of a country;
- developing a strategy for sustainable development financing;
- adopting a framework for tackling sustainable consumption and production;
- focusing on improving gender equality;
- stressing the need to engage civil society and incorporate science into policy; and
- recognizing the importance of voluntary commitments on sustainable development.
It was the United Nations biggest Conference ever and a major step forward in achieving a sustainable future. Rio+20 marks the 20th anniversary of the 1992 United Nations Conference on Environment and Development (UNCED) which took place in Rio de Janeiro.
The UN Rio+20 – Eye on Earth Initiative brought together April Bucksbaum, Executive Director of the Baum Foundation, Raymond Chavez, Senior VP for the GPC Group, Marta Salas-Porras, Creative Director at Obscura Digital and Elisabeth Guilbaud-Cox, Deputy Director Head of Communications with the UNEP Regional Office for North America. Their collaboration included all aspects of design and development of the Rio+20 event brand, logo, communication and marketing campaign which required coordination among the entire UN family of organizations. Following is a link to an illustrative example to one of the Rio+20 – 'The Future We Want' communication and marketing plans designed and produced by April Bucksbaum, Raymond Chavez, Marta Salas-Porras and collaborating partners for the Eye on Earth - UN Environment Programme Rio +20 Pavilion and Multimedia outreach campaign: http://bit.ly/UNRio20EoE